Verizon has taken over AOL inc. for $4.4 billion this past week. What in the world, people are asking, does Verizon want from AOL, a company specialized in dial-up web and news and entertainment websites? The answer is advertising in smartphones. AOL has cultivated vast expertise in the online ad marketplace in the past decade by acquiring many marketing firms and video creation shops. With the increasing shift from laptops as people’s main source of media to phones, Verizon seeks to maximize their advertising in said phones with the help of AOL. This AOL acquisition is reminiscent of Verizon’s previous attempt to takeover Time Warner a decade and half ago - a $162 billion deal that ended up crashing and burning. Do you think Verizon has it right this time around?
THE NEWS MAY BE FAKE BUT THE DEBATES ARE REAL