Spotify has recently updated itself with functions far beyond music streaming: it now plays music to the tempo of your running, provides podcasts, and plays videos. Snapchat introduced its “Discover” function months ago that features content from its various partners as well as “Snapcash,” and according to Re/code, is also investing in shopping app Spring. YouTube now lets you shop while you watch its videos, providing a list of products featured in the ad you’re watching which, when clicked on, directs you to the product page. This all-in-one direction that all these apps are taking makes us wonder - is this the new “big idea” for products? Do you think these apps are right to aim for a wide breadth of functions that address all aspects of our daily needs?