Uber launched UberEATS on August 25th in an attempt to grow its brand and compete with other food delivering apps in the market. Some notable perks include delivering food in the record time 10 minutes, beating out its competitors, and pairing up with a couple local restaurants each day to feature the best meals offered. These selective menus ensure speedy delivery but prevent customers from making meal modifications and adjustments. Do you think Uber has made the right move going into the food delivery business?